VDL collaborated with Kakao Friends Characters : 2015 summer collection

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VDL, the cosmetic brand of LG life & health, launched new collaborations with Kakao friends characters. It is the 'Kakao friends summer collection'.
An VDL insider explained "the summer collection have kitsch couture sensitivity that made by witty Kakao friends with sensuous VDL".
The new collections are consist of 'Festival apeach blusher','Lipstick glow balm','pot eyes cluster','Water balm mascara','gel pencil contour','naked makeup corrector','perfume bar oil','hand perfume' and 'expert nail kit'.
The marketing of VDL has targeted to the from late 20s to early 30s in women who have a job, but this collection seems to be aimed at the younger women in early 20s.
In fact, the young women expressed great interests to this collaboration at the web.

If you have interests to Korean cosmetics, please visit our website www.wholekorea.com


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