WHOLEKOREA

Korean Cosmetic(Beauty) industry is focusing on the components of 'water' of skin care products. They're starting to use plain carbonated water, spakling water or mineral water instead of just purified water. Many cosmetic brands launched new products(items) using such kind of special water. The products such as skin,essence,mist etc are generally 50-60% of water-based. So it can be premium products by using only changing water. Purified water is not harmful at all, but just removed impurities in water and don't have any special nutrient to skin. So it is a good trend is special nutrients to the skin, moisturizing, anti-aging, such as water containing the active ingredients. Innisfree launched 'Jeju spakling mineral' line, and the Saem launched 'Eco soul spa water BB Cake' at the same period. Also Apieu launched 'Air Fit Cushion' which is based on mineral water. Each products are very popular in Korea as soon as launched. W

Wholekorea is offering for wholesale products that many Korean cosmetic mask packs become popular in abroad recently. 'one pack per a day' is popular in Instagram, L & P Mediheal is one of the most famous companies as mask packs company with the 'Leaders'. They have lot of hit items like W.H.P White hydrating Charcoal-mineral Mask, 2 Step Mask Pack series, Ampoule mask serires and so on. The L&P Mediheal is that combine cosmetics and pharmaceuticals Cosmeceuticals can be called a professional cosmetics company. They launched 'personae' mask packs this month. It is perhaps an indicator that showing Korean Cosmetic technology is how much advanced. If you have interests to purchase(buy) their mask packs, please visit our website www.wholekorea.com or contact us. wholekorea@gmail.com www.wholekorea.com@gmail.com

The history of Whoo fuses traditional Korean royal beauty secrets and modern science to create the most precious skin-care products that eliminate skin flaws. With formulas exclusively used by the empresses, products are developed with oriental medicine to resolve skin problems. A five-in-one skin brightening combo from The History of Whoo, this Gongjinhyang Seol Repair Set is a full facial approach to whitening. Complete with a skin balancer, lotion, moisture cream, brightening gel and intensive essence, it also includes two travel-sized bottles for on-the-go use. Infused with seven kinds of herbal extracts, this one will transform skin with renewed radiance. Set includes: Gongjinhyang Seol Whitening Skin Balancer (130ml x 1; 20ml x 1); Gongjinhyang Seol Whitening Lotion (110ml x 1; 20ml x 1); Gongjinhyang Seol Whitening & Moisture Cream (4ml x 1); Gongjinhyang Seol Brightening Gel (13ml x 1); and Gongjinhyang Seol Whitening Intensive (4ml x 1) Gongjinhyang Seol Whiteni

VDL, the cosmetic brand of LG life & health, launched new collaborations with Kakao friends characters. It is the 'Kakao friends summer collection'. An VDL insider explained "the summer collection have kitsch couture sensitivity that made by witty Kakao friends with sensuous VDL". The new collections are consist of 'Festival apeach blusher','Lipstick glow balm','pot eyes cluster','Water balm mascara','gel pencil contour','naked makeup corrector','perfume bar oil','hand perfume' and 'expert nail kit'. The marketing of VDL has targeted to the from late 20s to early 30s in women who have a job, but this collection seems to be aimed at the younger women in early 20s. In fact, the young women expressed great interests to this collaboration at the web. If you have interests to Korean cosmetics, please visit our website  www.wholekorea.com

Skinfood, one of the Korean famous cosmetic brands launched 'Vita water tinted moisturizer' at last April. The Skinfood said 'it add up all that BB Cream's lightness, CC Cream's moisture and Foundation's coverage.' It means the Tin-mo(short word) had only benefits. It is very fit to the Korean makeup trend of 'Natural skin expression'. It launched a month ago, elicited good responses of many consumers. The tinted moisturizer have benefits which are natural, sustainable, spreadability, texture lightness and moisture and also have disadvantages such as coverage than did the foundation is only about 20-30 minutes duration However, it can natural cover by re-appling a few times, and it seems better to use in summer because of soft and dry feelings. If you want to get more information, please visit our website  www.wholekorea.com