2015 Korean Beauty(cosmetic) Trend : it is important of materials what using water kinds. It is differentiated with spakling water, spa water etc instead of purified water.
Korean Cosmetic(Beauty) industry is focusing on the components of 'water' of skin care products.
They're starting to use plain carbonated water, spakling water or mineral water instead of just purified water. Many cosmetic brands launched new products(items) using such kind of special water.
The products such as skin,essence,mist etc are generally 50-60% of water-based. So it can be premium products by using only changing water.
Purified water is not harmful at all, but just removed impurities in water and don't have any special nutrient to skin.
So it is a good trend is special nutrients to the skin, moisturizing, anti-aging, such as water containing the active ingredients.
Innisfree launched 'Jeju spakling mineral' line, and the Saem launched 'Eco soul spa water BB Cake' at the same period. Also Apieu launched 'Air Fit Cushion' which is based on mineral water.
Each products are very popular in Korea as soon as launched.
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