The 2015 S/S lip stick trends are viewed as a dilute solid type.

The 2015 S/S lip stick trends are viewed as a dilute solid type.

Many cosmetic brands launched sticky liquid lip stick and form market.

In last F/W season and earlier this year, many of iquid lip stick were popular.

But it will be changed in this summer because of launching dilute(weaken) solid type lip stick.

There are Innisfree Real Fluid Rouge/espoir Couture Touch Lip Fluid/Etude House Color in Liquid Lips as representative products.

Recently Missha launched 'slip touch lips' of semi-solid type for the summer market.  Missha's new features is soft enough as Liquid Lip, has up for the weak points of the type of liquid easy flowing and minimize the pastiness.

Enprani also launched semi-solid type lip stick that name of 'Jellousy Lipstick'. It is a Oil balm lip stick type. And it has introduce of the hydrogel wrapping technology that is a clear oil balm surrounding the color of lipstick.

Ipkn was launching 'Twinkle lips' last April. It is solid type but not thicken and heaviness or stickiness when applied topically is less features.

Thus in the one industry insiders explained about this change to the type of diluted solid formulation from the sticky liquid type "As the weather is hot and sticky liquid formulation instead of liquid lipstick and diluted solid formulation is expected to be popular.".

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