WHOLEKOREA

Korean Cosmetic(Beauty) industry is focusing on the components of 'water' of skin care products. They're starting to use plain carbonated water, spakling water or mineral water instead of just purified water. Many cosmetic brands launched new products(items) using such kind of special water. The products such as skin,essence,mist etc are generally 50-60% of water-based. So it can be premium products by using only changing water. Purified water is not harmful at all, but just removed impurities in water and don't have any special nutrient to skin. So it is a good trend is special nutrients to the skin, moisturizing, anti-aging, such as water containing the active ingredients. Innisfree launched 'Jeju spakling mineral' line, and the Saem launched 'Eco soul spa water BB Cake' at the same period. Also Apieu launched 'Air Fit Cushion' which is based on mineral water. Each products are very popular in Korea as soon as launched. W

For the upcoming summer as well as UV whitening, anti-wrinkle function cushion items have been released. Today introduce to new cushions of Etude House and Innisfree. Precious Mineral Any Cushion Pearl Aura SPF 50+/PA+++ 15g of Etude house, and Long wear chshion SPF 50+/PA+++15g of Innisfree. Two cushions have the same effects of SPF,whitening,wrinkle care but a few functional differences. The cushion of Etude House is flawless cushion foundation with Pearl Brightener creates pearly aura skin with its full coverage and glowing effects. And the other of Innisfree is keep makeup 12 hours with sweat-proof function. The innisfree's one is more expensive than Etude house, but it is required advanced technology to develop the sweat proof effect. We recommend that if you want to express glowing skin is Etude house or keep makeup all day is Innisfree. If you have interests to buying, please visit our website( http://www.wholekorea.com ) or contact us. You can get all

The 2015 S/S lip stick trends are viewed as a dilute solid type. Many cosmetic brands launched sticky liquid lip stick and form market. In last F/W season and earlier this year, many of iquid lip stick were popular. But it will be changed in this summer because of launching dilute(weaken) solid type lip stick. There are Innisfree Real Fluid Rouge/espoir Couture Touch Lip Fluid/Etude House Color in Liquid Lips as representative products. Recently Missha launched 'slip touch lips' of semi-solid type for the summer market.  Missha's new features is soft enough as Liquid Lip, has up for the weak points of the type of liquid easy flowing and minimize the pastiness. Enprani also launched semi-solid type lip stick that name of 'Jellousy Lipstick'. It is a Oil balm lip stick type. And it has introduce of the hydrogel wrapping technology that is a clear oil balm surrounding the color of lipstick. Ipkn was launching 'Twink

We can feel already summer in Korea, after May began. When the weather changes, people have to care about skin more than before. Today, I just want to introduce several Korean cosmetic items for Summer.  1. Hair Removal product < ETUDE HOUSE - PUT YOUR HANDS UP , In Shower Hair Removal Cream > In Shower Hair Removal Cream is a hair removal cream with a patented '4-Step Hair Removing System'. It offers a fast, clean and effective way to remove unwanted body hair that happens in just 5 minutes while in the shower. This product includes a Sponge for effectively removing hairs. 2. Body Burning Gel Product < Missha - Hot Burning Perfect Body Gel > Missha hot burning gel creates S-line and healthy body shape, cool and hot shaping effect. It controls unnecessary moisture and creates skin more smooth and sleek that once was uneven. It delivers a refreshing cooling feeling to your whole body and capsaicin (hot pepper extract) gives heating eff